Case Study: ALANIA CRAFTS
Shaping a growing pottery brand across ecommerce, content, and studio tools.
A handcrafted pottery brand centered on seasonal collections, everyday functional ware, market events, and a growing body of studio knowledge. What began as a simple brand presence evolved into a complete digital platform: a full ecommerce experience, a CMS-driven content system, and a custom backend pottery journal designed to support the business as it grows.
My Role
- Creative Direction, Product Strategy, Product Design, Art Direction, UX/UI, Photography, Webflow Build, CMS Architecture
Results
The final platform gives Alania Crafts a stronger foundation for both customer experience and day-to-day operations, combining ecommerce, CMS structure, and studio workflow support in one scalable system. More broadly, it shows how systems thinking can bring real operational and brand value to a growing independent business.
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