Case Study: ALANIA PRESS
Building the creative ecosystem behind The Durajan Series.
Alania Press is more than a publishing imprint. It is an original IP platform built to bring The Durajan Series to life across books, digital experiences, visual worldbuilding, and audience engagement. I founded it to create and control a narrative universe from the ground up, shaping not only the stories themselves, but the brand and infrastructure that make the world immersive, scalable, and built for long-term growth.
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My Role
I led the full creative and strategic development of Alania Press — from brand identity, worldbuilding systems, digital experience design, illustration direction, audience engagement, and marketing, to launch strategy and long-term IP architecture.
- Brand Identity & Creative Direction
- UX/UI & Digital Experience Design
- Webflow Build
- Worldbuilding & Narrative Architecture
- Illustration & Visual Systems
- Marketing & Social Strategy
- Publishing Production Across Print, Digital, and Audio
- Technical SEO, Structured Data, and Discoverability
- Long-Term IP Strategy & Product Planning
The Result
A fully realized creative ecosystem that spans:
- A launched novel with critical acclaim
- Book 2 scheduled for June 2026 release
- Book 1 Audiobook scheduled for May 2026 release
- A growing author platform
- A scalable digital experience
- A consistent multi-channel brand narrative
- An expanding world that will support three additional books and future media
- A discoverability foundation built for search, structured data, and AI-ready indexing as the ecosystem expands
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