The opportunity

To establish a fully original intellectual property platform that could scale across books, digital experiences, art, tools, and future transmedia opportunities.

The challenge was to create a system that could support a multi-book series, evolve across formats, and scale into digital experiences, communities, and future media.

For decades I built worlds for global brands across tech, gaming, and enterprise campaigns. Alania Press emerged as a way to apply that strategic and creative rigor to an original IP.

My role

I led the full creative and strategic development of Alania Press — from brand identity, worldbuilding systems, digital experience design, illustration direction, audience engagement, and marketing, to launch strategy and long-term IP architecture.

• Brand identity and creative direction
• UX and digital experience design
• Illustration and visual systems
• Narrative structure and world architecture
• Marketing and social strategy
• Production across print, digital, and audio
• Publicity, reviews, and bookstore engagement
• Long-term IP roadmap and product planning

Core workstreams

Brand and World-Building

• Defined the visual identity for the Durajan universe
  
• Created the Art of Durajan collection, including character portraits, world maps, cultural icons, and environmental concept work
• Built a language system, dialect network, and glyph system to deepen authenticity
  
• Developed lore frameworks and multi-year story architecture
  

Digital Experience & Ecosystem

• Designed and built the AlaniaPress.com platform in Webflow
  
• Developed UX systems for maps, timelines, glossaries, dialect tools, and interactive lore pages
• Built a content architecture that scales as the series expands
• Developed a newsroom and blog for narrative, creative process, and press coverage

Marketing & Audience Growth

• Directed the official book trailer and ongoing video art series
  
• Built organic and paid social campaigns across Instagram and Facebook
• Managed targeted audience development for fantasy readers
• Created campaign assets, teasers, vignettes, and character reveals

Publicity & Community Engagement

• Secured critical acclaim: Publishers Weekly BookLife Editor’s Pick, Kirkus, BookTrib
  
• Negotiated bookstore partnerships and signing events
• Managed review platforms and reader networks
• Built early reader community for Book 2

Production & Operations

• Managed hardcover, paperback, ebook, and audiobook production
  
• Oversaw metadata, ISBNs, global distribution, and QA
• Structured the series roadmap and cross-media potential
• Integrated analytics and structured launch tracking

The Result

A fully realized creative ecosystem that spans:

• A launched novel with critical acclaim
  
• A growing author platform
  
• A scalable digital experience
  
• A consistent multi-channel brand narrative
  
• An expanding world that will support three additional books and future media