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© 2019 Albert Hanson Lewis, Jr.

edge

dream job

This sprawling campaign with a competition hub at its core, offered fans and followers of Edge Shave Gel a once in a lifetime opportunity to show their stuff for a chance to win one of four dream job experiences with IGN, Sports Illustrated, Thrillist or the Awesomes, as well weekly prizes.

my roles

digital strategy . social strategy .  art direction . UX . UI . IxD

noteworthy

More than 50,000 submissions
In2 Saber Award Winner
Facebook Award Finalist

Thrillist Hub
back

Case studies.

Client Campaigns & Experiences

Creating high-impact, enduring brand moments through interactive platforms and storytelling that engage, inform, and deliver results.

ibm: cost of a data breach
Turning a yearly report into a trusted, business-critical experience.
microsoft: mission mars fourth horizon
An immersive global training experience for Microsoft developers.
AT&T: nextgen marketing
Empowering AT&T’s marketers through creative alignment and scalable engagement.
Elastic: Decision Dilemma
A retro-styled gamified story-driven experience for cybersecurity decision-making.
HARMAN: Drive
Generative AI, design, and strategic storytelling combine to deliver stories of team success.
Social Content Systems at Scale
Building streamlined workflows and design systems to elevate social content across global brands.
Illustration as Storytelling
How illustration powers storytelling across brands, campaigns, and worlds.

Internal Platforms & Tools

Creating an ecosystem of centralized, hubs, sites, and frameworks designed for clarity, scale, impact, and singular brand integrity.

GLOBAL AGENCY SITE
A complete redesign, rebuild, and replatforming for a modern, multi-language, multi-region agency experience.
AIR
A centralized, human-first internal hub built to replace fragmented systems and define a global standard for employee experience.
AIM
An internal, centralized hub and showcase for the integrated marketing team.
LOOM
A strategic rapid response, AI-enabled, team blueprint generation platform.

Work archive

Highlights from earlier chapters of my journey. A collection of past work that helped shape the path forward. Feel free to explore.

Adobe
Axe Apollo
Axe Hair
Axe Kiss for Peace
Ben & Jerry's Euphoria Tour
British Airways
Crayola Social Media Campaign
IBM Digital Trust Academy
Edge Dream Jobs Campaign
Egon Zehnder GBDA
IBM Breach Breaker
Kayak Travel Hacker
Mercedes Newsroom
QVC Newsroom
SolarWinds IT Trends Index V1.0
Solarwinds IT Trends Index
Solarwinds Comics