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© 2019 Albert Hanson Lewis, Jr.

edge

dream job

This sprawling campaign with a competition hub at its core, offered fans and followers of Edge Shave Gel a once in a lifetime opportunity to show their stuff for a chance to win one of four dream job experiences with IGN, Sports Illustrated, Thrillist or the Awesomes, as well weekly prizes.

my roles

digital strategy . social strategy .  art direction . UX . UI . IxD

noteworthy

More than 50,000 submissions
In2 Saber Award Winner
Facebook Award Finalist

Thrillist Hub
back

Case studies.

ibm: cost of a data breach
Turning a yearly report into a trusted, business-critical experience.
microsoft: mission mars fourth horizon
An immersive global training experience for Microsoft developers.
AT&T: nextgen marketing
Empowering AT&T’s marketers through creative alignment and scalable engagement.
Elastic: Decision Dilemma
A retro-styled gamified story-driven experience for cybersecurity decision-making.
HARMAN: Drive
Generative AI, design, and strategic storytelling combine to deliver stories of team success.
ALANIA PRESS
A Multi-channel Creative Platform for an Original IP
ALANIA crafts
Designing a CMS-driven ecommerce and studio operations platform for a growing pottery brand
Social Content Systems at Scale
Building streamlined workflows and design systems to elevate social content across global brands.
Illustration as Storytelling
How illustration powers storytelling across brands, campaigns, and worlds.
GLOBAL AGENCY SITE
A complete redesign, rebuild, and replatforming for a modern, multi-language, multi-region agency experience.
EMPLOYEE RESOURCE HUB
A centralized, human-first internal hub built to replace fragmented systems and define a global standard for employee experience.

Work archive.

Highlights from earlier chapters of my journey. A collection of past work that helped shape the path forward.

Adobe
Axe Apollo
Axe Hair
Axe Kiss for Peace
Ben & Jerry's Euphoria Tour
British Airways
Crayola Social Media Campaign
IBM Digital Trust Academy
Edge Dream Jobs Campaign
Egon Zehnder GBDA
IBM Breach Breaker
Kayak Travel Hacker
Mercedes Newsroom
QVC Newsroom
SolarWinds IT Trends Index V1.0
Solarwinds IT Trends Index
Solarwinds Comics