© 2019 Albert Hanson Lewis, Jr.
This four-phased gamified activity hub, competition leaderboard, and social campaign was developed for the launch of Axe Apollo and a was a part of a larger global campaign, that promised to send a select few winners to space. The engagement focused, six month Axe Apollo Space Academy program, allowed fans to go head to head for weekly prizes and leaderboard dominance.
my roles
digital strategy . social strategy . art direction . illustration . UX . UI . IxD . game level design
noteworthy
facebook studio awards nominee
art directors club nominee
global campaign went on to win numerous awards
Creating high-impact, enduring brand moments through interactive platforms and storytelling that engage, inform, and deliver results.
Creating an ecosystem of centralized, hubs, sites, and frameworks designed for clarity, scale, impact, and singular brand integrity.
Highlights from earlier chapters of my journey. A collection of past work that helped shape the path forward. Feel free to explore.