© 2019 Albert Hanson Lewis, Jr.
A redesigned newsroom, developed as part of a broader and extensive restructuring and reorganizational effort across QVC and its family of brands.
Enhancements were made across the sites information architecture, user experience and user interface design as well SEO, site search, social sharing and navigation structure.
Image templates were developed for the clients, content creators and documentation was provided, outlining best practices for content contributors.
my roles
creative direction . art direction . UX . UI
Creating high-impact, enduring brand moments through interactive platforms and storytelling that engage, inform, and deliver results.
Creating an ecosystem of centralized, hubs, sites, and frameworks designed for clarity, scale, impact, and singular brand integrity.
Highlights from earlier chapters of my journey. A collection of past work that helped shape the path forward. Feel free to explore.