Case Study: IBM COst of a data breach
Turning a yearly report into a trusted, business-critical experience.
From 2017 to 2020, I led creative campaign development for IBM Security’s annual Cost of a Data Breach report, produced in partnership with the Ponemon Institute. The work centered on translating complex cybersecurity research into a clear, interactive digital experience through campaign design, UX/UI, and data visualization.
2017
2018
2019
2020
My Role
Creative Direction, Art Direction, UX/UI, & Data Visualization
Results
- Millions in validated lead revenue annually
- Year-over-year growth in engagement and form completions, including a 19% increase in 2020
- Featured in numerous top-tier trade publications
- "Your work with us has helped define the brand identity of IBM Security."
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