© 2019 Albert Hanson Lewis, Jr.
I led the creative strategy and design for the SolarWinds IT Trends Index for four years, and it became one of the brand's leading thought leadership assets. A journey and evolution that had taken the core experience from a data visualization dashboard to a more story-driven and narrative-led approach. The dynamic web experience presented the study’s findings by region and additional insights into the data, as well as charts, graphs, and socially shareable elements.
As a thought leadership platform, the IT Trends Report has consistently met with tremendous success, earning significant coverage in major tech publications and helping solidify SolarWinds as a leader in the space.
my roles
digital strategy . creative direction . art direction . UX . UI . digital Illustration
Creating high-impact, enduring brand moments through interactive platforms and storytelling that engage, inform, and deliver results.
Building integrated worlds, systems, and creative platforms across brand, digital, narrative, and interactive media.
Creating an ecosystem of centralized, hubs, sites, and frameworks designed for clarity, scale, impact, and singular brand integrity.