Albert Lewis, Jr. | Case Studies | Mercedes

R&D newsroom for north america

Redesigned and redefined to be clean, responsive and easy to navigate, with an emphasis on access to and presentation of latest news, featured stories and careers, mbrdna.com was developed to sit at the core of an integrated effort across content, social and digital.

my roles

UX . UI . art direction

Case studies.

Client Campaigns & Experiences

Creating high-impact, enduring brand moments through interactive platforms and storytelling that engage, inform, and deliver results.

ibm: cost of a data breach

Turning a yearly report into a trusted, business-critical experience.

microsoft: mission mars fourth horizon

An immersive global training experience for Microsoft developers.

AT&T: nextgen marketing

Empowering AT&T’s marketers through creative alignment and scalable engagement.

Elastic: Decision Dilemma

A retro-styled gamified story-driven experience for cybersecurity decision-making.

Generative AI, design, and strategic storytelling combine to deliver stories of team success.

Social Content Systems at Scale

Building streamlined workflows and design systems to elevate social content across global brands.

Original IP & Multi-Channel Experience Design

Building integrated worlds, systems, and creative platforms across brand, digital, narrative, and interactive media.

A Multi-channel Creative Platform for an Original IP

Internal Platforms & Tools

Creating an ecosystem of centralized, hubs, sites, and frameworks designed for clarity, scale, impact, and singular brand integrity.

GLOBAL AGENCY SITE

A complete redesign, rebuild, and replatforming for a modern, multi-language, multi-region agency experience.

A centralized, human-first internal hub built to replace fragmented systems and define a global standard for employee experience.