Case Study: ELASTIC: DECISION DILEMMA
A retro-styled decision game that drops players into high-pressure cybersecurity scenarios.
A high-craft, retro-inspired interactive experience that places CISOs and IT leaders inside tense security scenarios, using nostalgia, original worldbuilding, and consequence-driven play to turn complex cybersecurity choices into something felt rather than explained.
My Role
Creative Direction, Narrative Direction, Art Direction, UX/UI, Interaction Design, Illustration, Character Design, Sound Design
Results
- Decision Dilemma became a cornerstone asset in Elastic’s integrated marketing campaigns.
- It was showcased at events and webinars, integrated into sales demos, and used as a tool to educate prospects through experience, not explanation.
- Average playthrough times exceeded expectations, and user feedback praised its originality, usability, and storytelling.
- Visit the site and play a round
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