Case Study: HARMAN drive
Building a storytelling system that brings company values to life.
An internal storytelling platform that turns employee success stories into comic-style narratives built around the company’s six core values. Combining generative AI, design systems, and narrative design, the program created a repeatable format for celebrating teamwork, innovation, and culture across the organization.
My Role
- Creative Direction
- Art Direction
- Brand Identity & Visual System Design
- Character Design & Illustration
- Storyboarding & Comic Art Direction
- Prompt Engineering & Custom GPT Design
- Comic Layout & Production Design
- Cross-Channel Rollout Design
Results
Seven full volumes have been produced to date, each celebrating real business wins and teamwork across global teams. The impact has been both measurable and cultural:
- 96% employee awareness of the superpowers
- 80%+ see them reflected in daily work
- 70% say their leaders actively support the values
- Comic art and characters recreated across global offices—including cardboard heroes in China, live-action appearances in Mexico, and hallway murals in Germany
- Prominently featured at CES 2024, with new issues integrated into HARMAN’s global engagement strategy
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