© 2019 Albert Hanson Lewis, Jr.
This interactive quiz and social campaign, was developed to be the first touchpoint along the path to understanding how IBM’s AI and machine learning platform, Trusteer, uses cloud-based intelligence to help businesses recognize customers and protect against malicious users.
The DTA, or Digital Trust Academy, Account Fraud Division, is a fictitious organization created to serve as the backdrop to the experience and welcome users with a light storytelling touch.
my roles
digital strategy . social strategy . creative direction . art direction . UX . UI . IxD . Dev . branding
Creating high-impact, enduring brand moments through interactive platforms and storytelling that engage, inform, and deliver results.
Creating an ecosystem of centralized, hubs, sites, and frameworks designed for clarity, scale, impact, and singular brand integrity.
Highlights from earlier chapters of my journey. A collection of past work that helped shape the path forward. Feel free to explore.