Albert Lewis, Jr. | Case Studies | IBM Digital Trust Academy Game

digital trust academy

This interactive quiz and social campaign, was developed to be the first touchpoint along the path to understanding how IBM’s AI and machine learning platform, Trusteer, uses cloud-based intelligence to help businesses recognize customers and protect against malicious users.

The DTA, or Digital Trust Academy, Account Fraud Division, is a fictitious organization created to serve as the backdrop to the experience and welcome users with a light storytelling touch.

my roles

digital strategy . social strategy . creative direction . art direction . UX . UI . IxD . Dev . branding

Case studies.

Client Campaigns & Experiences

Creating high-impact, enduring brand moments through interactive platforms and storytelling that engage, inform, and deliver results.

ibm: cost of a data breach

Turning a yearly report into a trusted, business-critical experience.

microsoft: mission mars fourth horizon

An immersive global training experience for Microsoft developers.

AT&T: nextgen marketing

Empowering AT&T’s marketers through creative alignment and scalable engagement.

Elastic: Decision Dilemma

A retro-styled gamified story-driven experience for cybersecurity decision-making.

Generative AI, design, and strategic storytelling combine to deliver stories of team success.

Social Content Systems at Scale

Building streamlined workflows and design systems to elevate social content across global brands.

Original IP & Multi-Channel Experience Design

Building integrated worlds, systems, and creative platforms across brand, digital, narrative, and interactive media.

A Multi-channel Creative Platform for an Original IP

Internal Platforms & Tools

Creating an ecosystem of centralized, hubs, sites, and frameworks designed for clarity, scale, impact, and singular brand integrity.

GLOBAL AGENCY SITE

A complete redesign, rebuild, and replatforming for a modern, multi-language, multi-region agency experience.

A centralized, human-first internal hub built to replace fragmented systems and define a global standard for employee experience.