Purpose

AIM was designed to solve a growing problem: how to give visibility to a wide range of creative and strategic work that was often buried in decks, folders, or disconnected tools, and make it discoverable, usable, and inspiring.

The site became:

• An educational tool for account leads seeking to know more about service offerings
• A browsable gallery of case studies, sortable by client or capability
• A sharable, easy-to-navigate experience that was added to Archetype AIR (Internal Resource) for global access

My role

• Concept + Strategy: Identified the opportunity, pitched the idea, and aligned with leadership on goals
• UX/UI Design: Designed the layout, content structure, and navigation
• Build + Launch: Developed the site in Webflow, ensuring full responsiveness and CMS scalability
• Video Creation: Produced a short walkthrough video to showcase site functionality and support onboarding
• Ongoing Curation: Managed content updates, team additions, and structural improvements over time
• Coaching and Training: Conducted training sessions with design team on maintenance and updates

Results

• Became the go-to resource for showcasing integrated work internally and with new business teams
• Created a shared language around AIM services, making it easier to match client needs with our capabilities
• Gave the AIM team a centralized presence and a sense of collective identity within the agency