Albert Lewis, Jr. | Case Studies

The problem

New hires, whether account coordinators or senior executives, were sent links to massive, hard-to-navigate folder trees across various platforms (Google Sheets, Google Slides, Google Docs, Slack). Content was often outdated, duplicated, or missing altogether.

This fragmented setup caused:

Confusion in onboarding
The loss of important links in dense slack threads or emails
Frustration in finding up-to-date policies
Inconsistencies across regions
A poor first impression of company operations

Discovery interviews

I shadowed onboarding journeys with:

HR leads
Operations teams
New hires across multiple levels
Regional execs

I sought to understand content structure and distribution methods with:

HR
Tech leads

This research revealed clear opportunities to consolidate, streamline, and humanize the experience.

The solution

AIR, Archetype Internal Resource, is a clean, scalable, Webflow-based internal site that now serves as the primary source of truth for all agency employees.

Architecture & UX

Clear section entry points: Who We Are, How We Work, People, Benefits
Modular mega-navs: support deep linking to essential subpages without scrolling
Dedicated directory: regional staff, leadership, org charts, and contact info
Responsive and adaptive approach for an app-like feel on mobile devices

Features

Client Excellence Playbook

A wiki-style living playbook, evolving section dedicated to agency best practices
Organized by function: pitching, tracking, media, coverage, awards
Built to reduce Slack churn, avoid outdated PDFs, and empower consistent work
Updated regularly in partnership with functional leads

The Employee Handbook

A wiki-style centralized guide to policies, practices, and expectations
Clear structure with sectioned navigation for quick reference
Supersedes outdated PDFs and buried Drive files
Built in collaboration with HR to support transparency, compliance, and confidence