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© 2019 Albert Hanson Lewis, Jr.
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axe

hair

Part education hub, part virtual barbershop, Axe Hair was created to introduce fans and followers to the new HAIR product line.

The experience came complete with product descriptions, 360 barbers chair style viewer, voter based social campaign, and style tips from NY’s top barbers.

my roles

digital strategy . social strategy . art direction . UX . UI . IxD

Case studies.

ibm: cost of a data breach
Turning a yearly report into a trusted, business-critical experience.
microsoft: mission mars fourth horizon
An immersive global training experience for Microsoft developers.
AT&T: nextgen marketing
Empowering AT&T’s marketers through creative alignment and scalable engagement.
Elastic: Decision Dilemma
A retro-styled gamified story-driven experience for cybersecurity decision-making.
HARMAN: Drive
Generative AI, design, and strategic storytelling combine to deliver stories of team success.
ALANIA PRESS
A Multi-channel Creative Platform for an Original IP
ALANIA crafts
Designing a CMS-driven ecommerce and studio operations platform for a growing pottery brand
Social Content Systems at Scale
Building streamlined workflows and design systems to elevate social content across global brands.
Illustration as Storytelling
How illustration powers storytelling across brands, campaigns, and worlds.
GLOBAL AGENCY SITE
A complete redesign, rebuild, and replatforming for a modern, multi-language, multi-region agency experience.
EMPLOYEE RESOURCE HUB
A centralized, human-first internal hub built to replace fragmented systems and define a global standard for employee experience.

Work archive.

Highlights from earlier chapters of my journey. A collection of past work that helped shape the path forward.

Adobe
Axe Apollo
Axe Hair
Axe Kiss for Peace
Ben & Jerry's Euphoria Tour
British Airways
Crayola Social Media Campaign
IBM Digital Trust Academy
Edge Dream Jobs Campaign
Egon Zehnder GBDA
IBM Breach Breaker
Kayak Travel Hacker
Mercedes Newsroom
QVC Newsroom
SolarWinds IT Trends Index V1.0
Solarwinds IT Trends Index
Solarwinds Comics