Albert Lewis, Jr. | Case Studies | Axe Hair

hair

Part education hub, part virtual barbershop, Axe Hair was created to introduce fans and followers to the new HAIR product line.

The experience came complete with product descriptions, 360 barbers chair style viewer, voter based social campaign, and style tips from NY’s top barbers.

my roles

digital strategy . social strategy . art direction . UX . UI . IxD

Case studies.

Client Campaigns & Experiences

Creating high-impact, enduring brand moments through interactive platforms and storytelling that engage, inform, and deliver results.

ibm: cost of a data breach

Turning a yearly report into a trusted, business-critical experience.

microsoft: mission mars fourth horizon

An immersive global training experience for Microsoft developers.

AT&T: nextgen marketing

Empowering AT&T’s marketers through creative alignment and scalable engagement.

Elastic: Decision Dilemma

A retro-styled gamified story-driven experience for cybersecurity decision-making.

Generative AI, design, and strategic storytelling combine to deliver stories of team success.

Social Content Systems at Scale

Building streamlined workflows and design systems to elevate social content across global brands.

Original IP & Multi-Channel Experience Design

Building integrated worlds, systems, and creative platforms across brand, digital, narrative, and interactive media.

A Multi-channel Creative Platform for an Original IP

Internal Platforms & Tools

Creating an ecosystem of centralized, hubs, sites, and frameworks designed for clarity, scale, impact, and singular brand integrity.

GLOBAL AGENCY SITE

A complete redesign, rebuild, and replatforming for a modern, multi-language, multi-region agency experience.

A centralized, human-first internal hub built to replace fragmented systems and define a global standard for employee experience.