© 2019 Albert Hanson Lewis, Jr.
Part education hub, part virtual barbershop, Axe Hair was created to introduce fans and followers to the new HAIR product line.
The experience came complete with product descriptions, 360 barbers chair style viewer, voter based social campaign, and style tips from NY’s top barbers.
my roles
digital strategy . social strategy . art direction . UX . UI . IxD
Creating high-impact, enduring brand moments through interactive platforms and storytelling that engage, inform, and deliver results.
Creating an ecosystem of centralized, hubs, sites, and frameworks designed for clarity, scale, impact, and singular brand integrity.
Highlights from earlier chapters of my journey. A collection of past work that helped shape the path forward. Feel free to explore.