© 2019 Albert Hanson Lewis, Jr.
A collection of social content for a beloved brand. The content placed the product at the core, using the iconic crayons and other Crayola products, to bring various scenarios to life and reintroduce fans and followers to the creative child within while also letting people know that the world is a place to be filled with color and imagination.
my roles
social strategy . art direction . design . illustration . fabrication . photography
Creating high-impact, enduring brand moments through interactive platforms and storytelling that engage, inform, and deliver results.
Creating an ecosystem of centralized, hubs, sites, and frameworks designed for clarity, scale, impact, and singular brand integrity.
Highlights from earlier chapters of my journey. A collection of past work that helped shape the path forward. Feel free to explore.