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© 2019 Albert Hanson Lewis, Jr.

crayola

social

A collection of social content for a beloved brand. The content placed the product at the core, using the iconic crayons and other Crayola products, to bring various scenarios to life and reintroduce fans and followers to the creative child within while also letting people know that the world is a place to be filled with color and imagination.

my roles

social strategy . art direction . design . illustration . fabrication . photography

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Case studies.

Client Campaigns & Experiences

Creating high-impact, enduring brand moments through interactive platforms and storytelling that engage, inform, and deliver results.

ibm: cost of a data breach
Turning a yearly report into a trusted, business-critical experience.
microsoft: mission mars fourth horizon
An immersive global training experience for Microsoft developers.
AT&T: nextgen marketing
Empowering AT&T’s marketers through creative alignment and scalable engagement.
Elastic: Decision Dilemma
A retro-styled gamified story-driven experience for cybersecurity decision-making.
HARMAN: Drive
Generative AI, design, and strategic storytelling combine to deliver stories of team success.
Social Content Systems at Scale
Building streamlined workflows and design systems to elevate social content across global brands.

Original IP & Multi-Channel Experience Design

Building integrated worlds, systems, and creative platforms across brand, digital, narrative, and interactive media.

ALANIA PRESS
A Multi-channel Creative Platform for an Original IP

Internal Platforms & Tools

Creating an ecosystem of centralized, hubs, sites, and frameworks designed for clarity, scale, impact, and singular brand integrity.

GLOBAL AGENCY SITE
A complete redesign, rebuild, and replatforming for a modern, multi-language, multi-region agency experience.
AIR
A centralized, human-first internal hub built to replace fragmented systems and define a global standard for employee experience.